CUSTOMERS OPININON TOWARDS THE USAGE PATTERN OF CHOCOLATES Balaji. S
Study Scholar, Sathyabama University & Asst. Prof. Deptartment of Management of Studies Jeppiaar Engineering College
Research Scholar, Anna University & Asst. Prof. Office of Managing Studies Jeppiaar Engineering University
Dr . S i9000. Ramachandran
Professor & Overseer, Department of Management Studies,
Sri Sankara Arts and Science school, Chennai
ram. [email protected] com
Subjective: CustomerВ opinionВ is aВ beliefВ about matters frequently considered to beВ subjective, i. electronic., it is based upon that which is less than absolutely certain, and is the result ofВ emotionВ or interpretation ofВ facts. The main aim of the study should be to know about the consumer preference regarding the chocolate intake pattern and attributes that emphasis in preferring a particular brand regarding Chennai city. The study focused on various elements like (1) The most preferred delicious chocolate. (2) The reason for consuming chocolate (3) The factor impacting on to buy delicious chocolate (4) the most accepted brand simply by customers. The amount of samples gathered by the specialist is 97 customers, who had been consumers of sugar-free sweets. The study was conducted in Chennai town. A structured customer survey was used to get data. The study concluded that today youngsters choose branded products and the most preferred manufacturer from the analyze happens to be Cadbury. Youngsters love to consume chocolates at anytime regardless whether they are happy or stress. Chocolate sit on as the main part of surprise during situations (Diwali, Raksha Bandhanetc) in India.. They spend part of the costs in buying Sweets. Nowadays, doctors suggest currently taking dark chocolate are good to get heart and it feeds the energy of mind and body.
Keywords: Customer thoughts and opinions, Chocolates, recommended brand, children, Dark chocolate.
1 . (a) INTRODUCTION:
CustomerВ opinionВ is aВ beliefВ about matters typically considered to beВ subjective, i. elizabeth., it is based on that which is less than absolutely certain, and is the result ofВ emotionВ or interpretation ofВ facts.
TheВ history of chocolateВ began inВ Mesoamerica. В Chocolate, the fermented, roasted, and ground beans of theВ Theobroma cacao, can be traced to theВ MokayaВ and different pre-OlmecВ people, with evidence of cacao beverages dating back toВ 1900 BC. Chocolates played a unique role in bothВ MayaВ andВ AztecВ royal and religious events. В PriestsВ presented escandalo seeds because offerings towards the gods and served chocolate drinks during sacred events. All of the areas that were overcome by the Aztecs that grew cacao beans had been ordered to pay all of them as aВ tax, or while the Aztecs called it, a " tribute". The Europeans sweetened and fattened it with the addition of refined sweets and dairy, two materials unknown to the people in Mesoamerica. By contrast, that they never infused it into their general diet plan, but compartmentalized its use for sweets and desserts. In the 19th 100 years, BritonВ John CadburyВ developed an emulsification process to make solid candy creating the contemporary chocolate pub. For centuries, the delicious chocolate making process remained unchanged. When ever theВ Industrial RevolutionВ arrived, many improvements occurred that brought the hard, sweet chocolate to life. Inside the 18th century, mechanical mills were developed that squashed outВ cocoa rechausser, which in turn helped to create hard, durable delicious chocolate. В But, it had been not before the arrival from the Industrial Trend that these mills were put to bigger employ. Not long after the revolution cooled off, companies began advertising this new invention to trade many of the chocolates treats seen today. В When new devices were produced, people started experiencing and consuming candy worldwide. Although cocoa is originally from the Americas, todayВ Western AfricaВ produces nearly two-thirds of the world's cocoa.
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